Here is a simple copy hack anyone can use to increase conversions. It’s called “The Because Frame.” Here’s how it works… When we were kids some of our parents gave us the classic “because I said so” rationale. It was a harmless parenting tactic to get us to...
Are things getting a little stale with your marketing? Are you running out of ideas? It’s normal. It happens. Which is why I made this short video for you. It covers: Our most persuasive sense (and why) The right (and wrong) way to use it in your marketing Specific...
Imagine a giant stack of $100 bills sitting on your desk, right next to your computer. There’s at least $5k in the stack. Now picture yourself spiking the entire pile straight down the toilet, so hard you don’t even have to flush. That’s what it’s like producing...
[Side Note: I’m thinking about giving away a free product to anyone who’s interested in building a growth engine (for clients or your company). It’s going to take a ton of time, so before I go nuts making this thing, I want to make sure you actually want it (and so I...
What if you only had to focus on one thing to grow your business? Something dead simple like Facebook’s seven friends in 10 days? If you could identify that one thing, growth would be simple. All you would need to do is optimize for that one behavior, over and...
