In this week’s video I want to talk about one straightforward way you can write better ads. I haven’t seen anyone talk about it lately, yet it’s crucial for creating great advertising. The ads I read that don’t do this always fall flat. The...
In this week’s video, let’s talk about how to dial in and focus on the one thing that really matters for growing your business. The big lesson here is that if you aren’t focused on this one thing, everything else becomes more difficult. Your ad costs go up....
In this week’s video I walk you through a simple exercise for differentiating your product (even if you don’t feel different). Because there’s a problem I see often. You have a great product. People love it. It get’s results. Solves a big...
Over the last handful of years we’ve run nearly $20MM in advertising across Google, YouTube, Facebook, Instagram, etc. Want to know what we learned? Not all ad campaigns work. Some fall flat. Some burn cash. Some never get traction. But on the flip side, some ads work...
Today we’re going to detail exactly how to improve Google Ad quality score in 2020. In fact, the 12 specific strategies in this post helped us decrease Google ad cost in one of our accounts by 33% last month. So if you want a simple way to quickly improve quality...
