Do This To Write Better Ads

In this week’s video I want to talk about one straightforward way you can write better ads. I haven’t seen anyone talk about it lately, yet it’s crucial for creating great advertising. The ads I read that don’t do this always fall flat. The...

Ignore It All But This One Thing?

In this week’s video, let’s talk about how to dial in and focus on the one thing that really matters for growing your business. The big lesson here is that if you aren’t focused on this one thing, everything else becomes more difficult. Your ad costs go up....

Three Ingredients Of An Ad Campaign That Works

Over the last handful of years we’ve run nearly $20MM in advertising across Google, YouTube, Facebook, Instagram, etc. Want to know what we learned? Not all ad campaigns work. Some fall flat. Some burn cash. Some never get traction. But on the flip side, some ads work...

How To Improve Quality Score In 2020 (12 Proven Strategies)

Today we’re going to detail exactly how to improve Google Ad quality score in 2020. In fact, the 12 specific strategies in this post helped us decrease Google ad cost in one of our accounts by 33% last month. So if you want a simple way to quickly improve quality...