In this week’s video I want to talk about one straightforward way you can write better ads. I haven’t seen anyone talk about it lately, yet it’s crucial for creating great advertising. The ads I read that don’t do this always fall flat. The...
I opened my inbox and saw 11 new leads on my calendar, ready to chat. It was the result of a new client acquisition system I’d been testing. A buddy of mine did a rough calculation and thought those 11 new leads could turn into six-figures for my business. He followed...
Here is a simple copy hack anyone can use to increase conversions. It’s called “The Because Frame.” Here’s how it works… When we were kids some of our parents gave us the classic “because I said so” rationale. It was a harmless parenting tactic to get us to...
Are things getting a little stale with your marketing? Are you running out of ideas? It’s normal. It happens. Which is why I made this short video for you. It covers: Our most persuasive sense (and why) The right (and wrong) way to use it in your marketing Specific...
Imagine a giant stack of $100 bills sitting on your desk, right next to your computer. There’s at least $5k in the stack. Now picture yourself spiking the entire pile straight down the toilet, so hard you don’t even have to flush. That’s what it’s like producing...
