I was on a call with a graphic designer yesterday. He and his wife just had their first baby, and he’s contemplating his next move… because life just got serious. His freelance design business is struggling. He’s thinking about getting a job. He even interviewed for a...
Simple marketing claims and promises are getting ignored as hard as those terms & conditions links nobody. ever. reads. On top of that, the “unique selling proposition” is basically dead. Promising someone “financial freedom” or “six pack abs” leaves you sounding...