by Kev Kaye
Over the last handful of years we’ve run nearly $20MM in advertising across Google, YouTube, Facebook, Instagram, etc. Want to know what we learned? Not all ad campaigns work. Some fall flat. Some burn cash. Some never get traction. But on the flip side, some ads work...
by Kev Kaye
Today we’re going to detail exactly how to improve Google Ad quality score in 2020. In fact, the 12 specific strategies in this post helped us decrease Google ad cost in one of our accounts by 33% last month. So if you want a simple way to quickly improve quality...
by Kev Kaye
There’s a dangerous myth around “outsourcing” that’s getting traction in the agency growth community. It’s misleading agency owners who are asking themselves… “Should I invest in building my own sales, marketing and growth systems? Or rev share with...
by Kev Kaye
I opened my inbox and saw 11 new leads on my calendar, ready to chat. It was the result of a new client acquisition system I’d been testing. A buddy of mine did a rough calculation and thought those 11 new leads could turn into six-figures for my business. He followed...
by Kev Kaye
Why do most businesses plateau? What do they do wrong? And most importantly, how can YOU avoid making the same mistakes with two simple shifts? Most entrepreneurs and business owners are obsessed with the next tactic or shiny object, even though implementing a simple...
by Kev Kaye
I recently connected with David Mammano, known as America’s Entrepreneur Coach and the host of the Avanti Podcast. During our chat we went deep into three pieces of the the entrepreneurial leadership process. We covered practical strategies for building a...
by Kev Kaye
Here is a simple copy hack anyone can use to increase conversions. It’s called “The Because Frame.” Here’s how it works… When we were kids some of our parents gave us the classic “because I said so” rationale. It was a harmless parenting tactic to get us to...
by Kev Kaye
Are things getting a little stale with your marketing? Are you running out of ideas? It’s normal. It happens. Which is why I made this short video for you. It covers: Our most persuasive sense (and why) The right (and wrong) way to use it in your marketing Specific...
by Kev Kaye
Imagine a giant stack of $100 bills sitting on your desk, right next to your computer. There’s at least $5k in the stack. Now picture yourself spiking the entire pile straight down the toilet, so hard you don’t even have to flush. That’s what it’s like producing...
by Kev Kaye
[Side Note: I’m thinking about giving away a free product to anyone who’s interested in building a growth engine (for clients or your company). It’s going to take a ton of time, so before I go nuts making this thing, I want to make sure you actually want it (and so I...
