If you want a complete resource on the best Facebook advertising tools available today, then you are in the right place!

We tested more than 150 free and paid tools for Facebook ads. The tools below are the ones that made the cut. Use the links to find the software that meets your needs.

I want Facebook advertising tools that help with:

Click any icon above to navigate to section

Ad Creation

Pagemodo

Paid

Ad Creation

Pagemodo offers you a step-by-step approach to build your ads. They have a set of tools that will guide you through the whole process, helping you design your ad, define a target audience and measure the results in a dashboard so you can iterate and improve your ads.

Hootsuite Ads

Paid

Ad Creation

Hootsuite offers a great tool if you want to test different ad strategies or multiple variations of the same ad. It’s possible to quickly generate the versions you need and compare them to see which approach works and which doesn’t.

Ad Springr

Paid

Ad Creation

AdSpringr automates ad creation for you. If you want to setup multiple variations of your ad, you can set parameters on AdSpringr so that the tool can automatically replicate based on your base ad by just tweaking the necessary changes. They also offer you pre-defined targeting templates and auto-bidding to further reduce the time you spend creating your ads.

Official Website

http://www.adspringr.com/

Ad Parlor’s Mockup Generator

Free

Ad Creation

This one is a free and handy tool to have at your disposal. With Ad Parlor’s Ad Mockup Generator you can create mockups for your ads and instantly preview how they will look on different platforms and devices.

Bitly

Free

Ad Creation

Quick and simple. Shorten your links. Then measure how many clicks they got.

Official Website

https://bitly.com/

Boosterberg

Paid

Ad Creation

A tool to reduce through automation the amount of time you spend manually clicking to boost your Facebook posts. You can define boosting conditions that will trigger automatically if met. Conditions include how many people reached or how many likes received.

Official Website

https://boosterberg.com/

Mailchimp Facebook Ads

Free

Ad Creation

An interesting approach from Mailchimp. You can use their famous email campaign designer to create ad campaigns on Facebook. They also included tools to make it possible to define your target audience and track the results of your campaigns. One more reason to never leave Mailchimp while creating your marketing campaigns.

Needls

Paid

Ad Creation

Needls monitors social media conversations to define potential audiences to deliver your ads to. Needls claims to deliver your ads only to the people who say they need and want your service.

Official Website

https://www.needls.com/

Yotpo Ads

Paid

Ad Creation

With Yotpo Ads you can turn your user reviews into Facebook Ads. Yotpo leverages on user-generated content and word-of-mouth to create compelling ads based on what your previous buyers said about your product.

Ad Optimization

CoSchedule’s Healine Analyzer

Free

Ad Optimization

This tool will help you during the creative process of coming up with a headline for your ad. Just type in your candidate headlines and check how the tool scores them according to several criteria: word balance, specificity, length, sentiment and more.

Companion Labs

Paid

Ad Optimization

Companion Labs is a bid optimization tool you can use to optimize your campaigns to fit the tighest budgets. You just have to plug-in the tool so that it can analyze all your running ads and start making various improvement recommendations.

Smartly.io

Paid

Ad Optimization

Smartly.io is an interesting tool when you’re running campaigns large enough to need some automations in your creation process workflow. They can help with different functions, like ad setup, campaign reporting, bid optimization, A/B testing and targeting.

Official Website

https://smartly.io

Acquisio Social

Paid

Ad Optimization

Acquisio Social facilitates customer acquisition using Facebook ads through bid optimization, A/B testing tools to create multiple ad variations, reporting dashboard with a diverse set of analytics and campaign coaching based on machine learning.

AdEspresso

Paid

Ad Optimization

AdEspresso offers a complete solution for your optimization process. They have an easy-to-use and customizable dashboard to manage all of your A/B testing results and give you personalized suggestions to improve your ROI.

Official Website

https://adespresso.com/

Social Ads Tool

Paid

Ad Optimization

Social Ads Tool works by letting you outsource your ad campaigns to trusted experts from their platform. This is an interesting option that can save you a lot of time and requires minimal oversight.

Qwaya

Paid

Ad Optimization

Qwaya works by providing you with a lot of different tools you can use throughout the process of ad creation/optimization. You can schedule posts, define stopping rules, use targeting templates and run A/B tests.

Official Website

https://www.qwaya.com/

Trust Ads

Paid

Ad Optimization

TrustAds is a software that checks your advertising campaigns every 15 minutes to ensure your ads are not running more than the necessary. You setup the rules the tool will use to monitor your campaigns and let it take care of the rest.

Official Website

https://trustads.io/

Uptrack App

Paid

Ad Optimization

Uptrack is a tracking app for your ad campaigns. With an easy setup, you can track your campaign results by defining all your funnels to see which are working and which are not. And then optimize accordingly.

Analytics

Drift Rock

Paid

Analytics

Drift Rock is a tool you can use to connect leads from all your advertising platforms into your CRM with real-time syncing. You can nurture your leads with mapping rules and retargeting.

Official Website

https://www.driftrock.com/

Ad Stage

Paid

Analytics

AdStage lets you create unified reports from all your advertising channels by connecting everything under one roof. It also includes automation capabilities for your campaigns.

Official Website

https://www.adstage.io/

Moat

Paid

Analytics

A complete and robust platform for your social media analytics. Get metrics about your audience, receive reports with industry standard metrics and complete studies on attention analytics and latest trends.

Official Website

https://moat.com/

Oribi

Free

Analytics

A very interesting free tool that focuses on measuring events – a set of actions users complete in your landing pages, like clicking a banner, subscribing to newsletters, navigating to specific pages, filling a form, etc. You can then track in your dashboard the important changes in the events you set.

Official Website

https://oribi.io/

SuperMetrics

Paid

Analytics

SuperMetrics is based on excel, and connects all your data sources in one unique dashboard that can be used to track and generate reports. If you get your data from many different sources, SuperMetrics can save you a lot of time.

Funnel.io

Paid

Analytics

Just like SuperMetrics, Funnel.io aggregates data from different data sources into a unique dashboard that can be used as the source of truth for your reporting. Connect all of your advertising platforms to Funnel.io build your reports with ease.

Official Website

https://funnel.io/

Kissmetrics

Paid

Analytics

One of the notable companies in the analytics industry, Kissmetrics use behavioral analytics and email campaign automation to understand your users and help you engage them in a very cost-effective way.

Official Website

https://www.kissmetrics.com

Google Analytics

Free

Analytics

A very solid option to measure pageviews and engagement in your landing pages. With its suite of products, Google Analytics offers a broad but also deep solution to your analytics needs. It’s Google. And it’s free.

Agora Pulse

Paid

Analytics

Agora Pulse lets you manage all social media messages in one place. You can also use it to automate your publishing. It’s an effective and affordable social media management tool.

Official Website

https://www.agorapulse.com/

Agora Pulse: Barometer

Free

Analytics

A free tool from Agora Pulse that helps you measure the real engagement in your ads. It also lets you compare your results to those of pages with a similar amount of fans.

Social Bakers Performance Tool (Free)

Free

Analytics

Free tools from Social Bakers that help you measure your social media engagement and compare it with industry benchmarks. We can’t get enough of analytics.

Social Bakers Performance Tool (Paid)

Paid

Analytics

Social Bakers’ paid tools offer a more comprehensive view of your analytics and your industry’s than their free toolset. Worth checking out.

Shortstack

Free

Analytics

A very useful tool to help you set up giveaways and social contests across your all of your social media channels. Combine it with a well designed, well segmented ad and you can go viral.

Official Website

https://www.shortstack.com/

Fanpage Karma

Paid

Analytics

Analyze your social media profiles and your competitors’. You can get some KPIs for free, as a trial to the platform.

Official Website

http://www.fanpagekarma.com/

Like Alyzer

Free

Analytics

Free, straight-to-the-point tool that measures the activity in your Facebook fanpage.

Official Website

http://likealyzer.com/

Wolfram Alpha Facebook

Free

Analytics

Wolfram Alpha helps individual Facebook profiles, like personal brands and profile pages to retrieve lots of information about the user and its connections. Does not work for business pages.

Heap

Free

Analytics

Heap tracks everything your users do automatically. A viable and affordable alternative to Kissmetrics, even for medium-sized companies.

Official Website

https://heapanalytics.com/

Hitpath

Paid

Analytics

This is a tool that can help you get the right data from your attribution model. If you’re having trouble getting accurate reports from the attribution model you setup on Google Analytics, you might want to give Hitpath a try.

Official Website

http://www.hitpath.com/

Content Research

Buzzsumo

Paid

Content Research

You can use Buzzsumo to analyze how certain keywords perform in terms of engagement. For a given topic, you can find the most shared content, the influencers and the competitors.

Official Website

http://buzzsumo.com/

Semrush

Paid

Content Research

A competitor of Buzzsumo, Semrush is an alternate tool to discover best performing content on social media. If you use it during your planning phase, you can narrow down the topics that attract your target audience.

Official Website

https://www.semrush.com

Image Creation

Canva

Free

Image Creation

Canva is an amazing tool you can use to design your ads – or any other type of social media graphic. With so many good-looking templates to rely upon and an easy-to-use builder, anyone can feel like a graphic designer.

Official Website

https://www.canva.com/

Landscape

Free

Image Creation

A simple tool that delivers what it promises. Resize your images according to the standards of any given social media platform. You can crop your image to fit the sizes for Twitter, Facebook, Instagram, LinkedIn and many more.

Adobe Spark

Free

Image Creation

A great free tool from Adobe. This is a resourceful graphic design app that will let you create complex ad graphics in an easy and more intuitive way if compared to Photoshop and Illustrator.

Official Website

https://spark.adobe.com/

Pablo

Free

Image Creation

There is a little bit of Canva inside Pablo. You can use it to design your ad. It’s simpler, with less features, but more straightforward.

Official Website

https://pablo.buffer.com/

Pixlr

Free

Image Creation

Pixlr is a very powerful substitute for Adobe Photoshop. You can work in layers, use blend modes, masks, filters and many more advanced image editing functionalities. All from your browser and for free.

Official Website

https://pixlr.com/

Vizzlo

Free

Image Creation

With Vizzlo you can create charts and business graphics in no-time. Use their editor to pick a template or create your own design. Then upload you data and voilá. It’s like Canva for charts.

Official Website

https://vizzlo.com/

TinyPNG

Free

Image Creation

You should always optimize your images before uploading them anywhere, whether in your landing pages or in your Facebook ads. TinyPNG is here to help you with this. With a powerful compression algorithm, TinyPNG never lets you down and can always squeeze the image to its limit, gaining you some precious Kbytes.

Official Website

https://tinyjpg.com/

ILoveIMG

Free

Image Creation

Every tool you could want to edit images. Crop, compress, resize, convert. With ILoveIMG you have a swiss knife at your disposal to help you handle your images.

Official Website

http://www.iloveimg.com/

Flaticon

Free

Image Creation

Flaticon database of free icons is huge. You can find icons in PNG, SVG, EPS, PSD. And if you need a little bit of higher quality in your iconset, you can try the premium packages.

Official Website

http://www.flaticon.com/

The Noun Project

Free

Image Creation

This is my tool of choice when I need to find icons. With nearly a million curated icons, you’re almost guaranteed to find something that suits your needs. The search algorithm is going to find you related icons even for unusual keywords.

Official Website

https://thenounproject.com/

Landing Pages

Unbounce

Paid

Landing Pages

A very powerful incumbent in the landing pages industry, Unbounce is still a very solid option to help you setup your landing page, although pricey. Their builder is intuitive and flexible, and their gallery of templates is very diverse. You can’t go wrong with Unbounce.

Official Website

https://unbounce.com/

Lead Pages

Paid

Landing Pages

Another strong player, Leadpages focuses not only on the design, but on helping you generate leads through the many different channels out there. With also lots of third-party integrations, it presents itself as a decent, more affordable option than Unbounce.

Official Website

https://www.leadpages.net/

InstaPage

Paid

Landing Pages

Yet another solid, cheaper alternative for Unbounce. InstaPage is simpler, but effective.

Official Website

https://instapage.com/

LaunchRock

Free

Landing Pages

LaunchRock is a free landing page builder. Although lacking in features and simplicity, if compared to paid players in the industry, it can be an interesting alternative if you’re just starting out.

Official Website

https://www.launchrock.com/

Landingi

Paid

Landing Pages

I like Landingi because it has an interesting, easy to use A/B testing tool. Its builder is not as impressive, but although not free, it’s a cheap alternative.

Official Website

https://landingi.com/

Pop.co

Paid

Landing Pages

Pop.co tries to differentiate itself by claiming to be a simpler, quicker alternative to going from 0 to 1. You can search for a domain name, then quickly register to start building your landing page, setting up a custom email address and sharing your website to the world.

Official Website

https://pop.co

Official Toolset

Facebook Ads Manager

Free

Official Toolset

The official Facebook tool where you will be creating, managing, tracking and paying for all your ads. Ads Manager is the right place to start, with just enough customizable options to not feel overwhelmed.

Facebook Power Editor

Free

Official Toolset

A stronger, more robust editor than Ads Manager, Power Editor is aimed for more advanced users, who need more flexibility and to manage lots of ads. In the Power Editor you can leverage bulk actions and have a more complete set of reporting tools at your disposal.

Facebook Audience Insights

Free

Official Toolset

It was designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and many more. An essential tool for the audience segmenting phase of your strategy.

Facebook Pixel Manager

Free

Official Toolset

A very simple Chrome extension that can help you set up and make sure that your Facebook Pixel is running correctly. A Pixel is a piece of code that you put in your website in order to track user actions in your landing pages and get better goal tracking for your ads.

Facebook Creative Hub

Free

Official Toolset

An impressive official tool that you can use to mockup your ads. Build your ad and play with it from any device, as though it’s live. Creative Hub supports any ad format available on Facebook, but shines on more advanced formats, like Canvas.

Facebook Text Overlay

Free

Official Toolset

Quick tool to help you check compliance with the text-to-image proportion rule that Facebook enforces on all ads to be displayed.

Facebook Campaign Planner

Free

Official Toolset

Campaign Planner is a standalone tool that enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency. These can be easily shared with stakeholders. It’s a very important tool to be used in the planning phase of you ads, so you can weight the tradeoffs of different strategies and approaches.

Google Analytics URL Builder

Free

Official Toolset

Create custom URLs for your campaigns. You can configure the URL parameters that will be used by your analytics provider to track your website.

Retargeting

AdRoll

Paid

Retargeting

AdRoll helps you retarget users across multiple platforms and devices from one central location. They can place your ads in convenient spots throught different devices and media.

Official Website

https://www.adroll.com/

Perfect Audience

Paid

Retargeting

A retargeting tool that lets you retarget users and measure results from a central dashboard. It is a robust solution that can help you in every step of the process, from ad creation, to audience segmenting and tracking ROI.

Official Website

https://perfectaudience.com/

Spy Tools

Swiped.co

Free

Spy Tools

A place to get inspired by great ads from all types of media, even printed media like newspapers and magazines. You can dissect and discuss the great marketing examples from the classic times or from the 90s and beyond. The focus is always on the psychology and strategy behind an effective ad.

Official Website

http://swiped.co/

AdEspresso Ad Gallery

Free

Spy Tools

This is a vast gallery of Facebook ads, curated by AdEspresso. You’re guaranteed to find examples of ads with great copy, design and segmenting strategy. You can spend hours browsing to find inspiration for your ads. The filtering system can help you find examples inside your industry, that share the same objective and more.

Stillio

Paid

Spy Tools

A very handy tool that captures screenshots on the web that can be later used in the most diverse purposes. You can track your competitors, check how your ads are being placed on the web or create an archiving system of web resources for your organization.

Official Website

https://www.stillio.com/

AdBeat

Paid

Spy Tools

You can use AdBeat to uncover your competitor’s advertising strategy. It’s possible to find out their publishers, their converting copy and landing pages so you can leverage your own ads with insightful industry information.

Official Website

http://www.adbeat.com/

Which Ads Work

Paid

Spy Tools

Just like AdBeat, you can use Which Ads Work to spy on your industry and find out what type of ads convert best. They have tools that allow you to filter your search by affiliate network, download images from ads, inspect analytics from target segments and more. 

Official Website

https://whichadswork.com/

Video Creation

Livestorm

Paid

Video Creation

Livestorm is a great webinar software, that can help you setting up your landing page, your email automation process and also to host your live event and analyze post-event data. Their goal is to let you integrate all these essential functions into just one tool.

Official Website

https://livestorm.co/

Powtoon

Free

Video Creation

Powtoon is a great way to create for your audience those engaging explainer videos with animations. Their creation tool is intuitive and simple, but at the same time gives you flexibility to create videos that can suit your industry.

Official Website

https://www.powtoon.com/

Texting Story

Free

Video Creation

This one is a personal favorite. Open Texting Story in your phone and start writing a simulated conversation, like the chats you normally have with your customers. You can then create a video story from this converstation and include it in the marketing videos of your business or in your landing page. See for yourself how great it looks.

Official Website

https://goo.gl/RxPUWn

Make a Gif

Free

Video Creation

A flexible tool that lets you create your own GIFs from youtube videos, webcam recordings, a series of images or video files. You can also use their cloud to store your gifs.

Official Website

http://makeagif.com/

Giphy

Free

Video Creation

There is no need for an introduction here. If you don’t know Giphy, go check it out in the link below!

Official Website

https://giphy.com/

Raw Shorts

Free

Video Creation

You can use this free tool to create explainer videos from a large collection of templates. With a drag and drop interface, you can customize the video the way you want.

Official Website

https://www.rawshorts.com/

Promo

Paid

Video Creation

From their website you can read: Promo gives you quality video clips, licensed music and a built-in text editor so you can easily create stunning video content. I couldn’t describe it better.

Official Website

https://slide.ly/promo

Veeroll

Paid

Video Creation

This is your tool to generate video ads that convert. With a large set of tested templates – that include tested copy and scripts, you can take Veeroll’s super quick video creation process to deliver converting ads to your target audience.

Official Website

http://veeroll.com/

Videvo

Free

Video Creation

Use Videvo to find great HD stock footage that you can use in your videos or in your landing page. And it’s free!

Official Website

https://www.videvo.net/

Shakr

Paid

Video Creation

With Shakr you can select a template from a database of videos, each with different animations, transitions and style. Just drag and drop your video files into the video design tool and you’re good to go. Shakr also praises itself as being a tool of choice for Facebook marketers.

Official Website

https://www.shakr.com/

Flixel

Paid

Video Creation

A tool aimed for visual storytelling that can animate your photos to create a stunning effect. You will have to check it out for yourself to understand how cool a ‘cinemagraph’ – the name Flixel gives for the finished image – can be.

Official Website

https://flixel.com/

Comments

comments